🥩 Premium Australian Beef & Lamb

Farm-fresh meat.
Better prices.

Skip the supermarket. Buy quality beef and lamb direct from Australian farmers - fresher, ethically sourced, and at honest prices.

60-70% to Farmers Double what supermarkets pay them.
Better Prices for You No markups, no fake specials.
Now we're talking. Learn more

THE PROBLEM

Australian Beef & Lamb Exports (2024) $19.5B record export value – up 3.2% YoY
2.75M tonnes beef produced (FY25 record)
1.34M tonnes beef exported (+24% vs 2023)
359K tonnes lamb exported (record high)
92% of Aussie households buy beef

Concentrated processing industry

JBS
Teys
NH Foods
Top 3 processors control ~50% of beef processing

~43,000 beef & sheep farms share what's left

Only 30-40% of retail price reaches farmers

Sources & References:

MLA FY25 Report • MLA State of Industry 2023 • Sheep Central Export Data • Beef Central • ABS Agriculture • ABARES

THE SOLUTION

How It Works

01

Browse & Order

Choose from premium beef cuts, lamb, and more - all sourced from Australian farms.

02

We Prepare

Direct from farm to you. No middlemen markups.

Traditional
→ Saleyards → Abattoirs → Wholesalers → Retailers →
Multiple markups at each step
You Save
03

You Enjoy

Quality meat at your table.

Farmers Earn More
04

Farmers Win

Upto 60-70% goes back to farmers - DOUBLE what traditional supply chains pay them.

Why Buy From FairPlate

Premium beef and lamb, ethically sourced. Better for you, life-changing for farmers, required for sustainable future.

🥩

What You Get

  • ✓
    Premium beef & lamb cuts Ribeye, scotch fillet, lamb leg, mince, and more - all Australian meat.
  • ✓
    Honest, everyday prices No markups, no fake "specials". Just fair pricing, always.
🌾

What Farmers Get

  • ✓
    60-70% of profits Double what supermarkets pay. Farmers deserve the bigger cut, not middlemen.
  • ✓
    Become shareholders Opportunity to own a piece of the business they supply.
  • ✓
    Full transparency The first of it's kind - trusted partner. Complete visibility into our operations.

Our Mission

Fair rewards for farmers.
Fair prices for you.

The beginning of true partnership. A lifelong promise to do right by farmers and by you - to build a sustainable future for Australian agriculture.

Sustainable for Farmers Profit sharing that builds a future worth farming for.
Honest for You No markups, no fake specials. Just fair prices, always.