✦ Join a movement, not a subscription

🥩 Premium Australian Beef & Lamb

Farm-fresh meat. Better prices.

Skip the supermarket. Buy quality grass-fed beef, lamb and poultry - fresher, ethically sourced, and at honest prices. Farmers earn 60-70%, you save money.

Double Margins for Producers Profit sharing with producers for a sustainable future.
Better Prices for You No markups, no fake specials.
Now we're talking. Learn more

THE PROBLEM

POWER CONTROL INFLUENCE IMBALANCE
Australian Meat Market (2024)
$32B Domestic
|
$19.5B Exports
beef, lamb & poultry – record year
2.75M tonnes beef produced (FY25 record)
1.34M tonnes beef exported (+24% vs 2023)
92% of Aussie households buy beef

Concentrated processing industry

JBS
Teys
NH Foods
Top 3 processors control ~50% of beef processing

~43,000 farmers share what's left

Only 30-40% of retail price reaches farmers

Sources & References:

MLA FY25 Report • MLA State of Industry 2023 • Sheep Central Export Data • Beef Central • ABS Agriculture • ABARES

THE SOLUTION

EQUITY BALANCE COOPERATIVE SUSTAINABLE

How It Works

01

Browse & Order

Choose from premium beef cuts, lamb, poultry and more - all sourced from Australian farms.

02

We Prepare

We handle the entire supply chain from farm to table at a simple, fixed processing-fee.

Traditional Supply Chain
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→
Saleyards
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→
Abattoirs
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→
Wholesalers
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→
Retailers
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→
💸 Price increases at every step
You Save
03

You Enjoy

Quality meat at your table without traditional markups.

Farmers Earn More
04

Farmers Win

Retail profits are shared with farmers (up to 60-70%) - DOUBLE what traditional supply chains pay them.

Let's clear something up

We're not selling boxes.
We're fixing the system.

A social enterprise building a supply chain in which people come first. Period.

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Buy What You Need

No subscriptions. No minimum orders. No locked-in boxes. Buy exactly what you need, when you need it.

❌ Meat boxes: Fixed quantities, recurring charges ✓ FairPlate: Complete flexibility
💰

Efficient Supply Chain

By removing unnecessary middlemen, we create real value. Better margins for farmers, better prices for you.

❌ Traditional: Multiple markups at each step ✓ FairPlate: Streamlined, transparent pricing
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Fair Returns for Farmers

Producers receive 60-70% — double the industry standard. A sustainable income that keeps Australian farms thriving.

❌ Traditional: Farmers get 30-40% ✓ FairPlate: Farmers get 60-70%
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Sustainable by Design

A business model built to last. Fair margins for everyone in the chain means a resilient Australian food system.

❌ Status quo: Unsustainable pressure on farmers ✓ FairPlate: Long-term viability for all
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Purpose with Profit

Ethical business and healthy returns aren't mutually exclusive. We're proving that impact and income go hand in hand.

❌ Old model: Squeeze margins at both ends ✓ FairPlate: Shared value, shared success

Ready to be part of the change?

Join the Movement

Why Buy From FairPlate

Premium beef and lamb, ethically sourced. Better for you, life-changing for farmers, required for sustainable future.

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What You Get

  • ✓
    Premium beef & lamb cuts Ribeye, scotch fillet, lamb leg, mince, and more - all Australian meat.
  • ✓
    Honest, everyday prices No markups, no fake "specials". Just fair pricing, always.
🌾

What Farmers Get

  • ✓
    Profit Sharing Initially 60-70% of profits, increasing to 80% as we grow.
  • ✓
    Become shareholders Opportunity to own a piece of the business they supply, ensuring the original mission is upheld as we grow.

Our Mission

Fair rewards for farmers.
Fair prices for you.

The beginning of true partnership. A lifelong promise to do right by farmers and by you - to build a sustainable future for Australian agriculture.

Sustainable for Farmers Profit sharing that builds a future worth farming for.
Honest for You No markups, no fake specials. Just fair prices, always.